Amanda Bracks brings more than 30 years of real-world experience in sales, business, leadership and human performance. She has sold 25,000+ memberships, been responsible for more than $90 million in annual sales, owned and managed award-winning Australian studios, fitness facilities and leisure centres, and worked as a National Franchise Marketing Manager and National Franchise Sales Specialist.

Amanda has presented, consulted and trained business owners and teams across the fitness, health, wellbeing and leisure sectors in more than 45 countries, helping organisations turn strategy into action and people into better performers.

Early in her career she played a pivotal role with Australia’s first direct debit company, where she helped redesign sales systems, pricing models and growth strategies across multiple industries as direct debit emerged as a new business model.

What sets Amanda apart is the combination of commercial experience and a deep understanding of human behaviour. She brings together sales psychology, motivation, habits, mindset and performance to help people understand not just what to do, but why it matters — and what they need to do differently to get better results.

Amanda specialises in Sales Strategy and Forecasting, Motivational Interviewing, Customer Acquisition, Leadership, Habits, Stages of Change, Human Performance along with retention, revenue, operations and coaching working with business owners, sales and frontline teams.

She is the author of Changing Lives and Customer Acquisition and has been recognised with multiple industry awards, including the Fitness Australia Roll of Honour and Australian Franchise Field Manager of the Year.

Her philosophy is simple: The Why Matters. Because when people understand why something matters, they are more likely to take ownership, change their behaviour and create lasting results. Amanda challenges people to think differently, take ownership and turn potential into performance with structure, systems and training.